For this next Conference Sneak Preview, I’m pleased to
introduce you to the talented Rhonda Penders. She serves as editor-in-chief of
The Wild Rose Press and is also a romance author in her own right.
TWRP started in May
2006 as a small press and e-publishing company. Today the company is home to
over 1,200 romance titles published in both electronic and print format. The
company’s premise has been and always will be “a kinder, gentler publishing
company.” The company was built on the belief that a publishing contract is a
team effort between editor, author and publisher and Rhonda holds tight to that
mission statement. Rhonda’s writing background includes everything from small
town newspaper reporting to several years writing confessionals for Dorchester
magazines. She has several full length novels and short stories published under
the name Roni Adams.
As TWRP editor-in-chief, Rhonda will participate in the
pitch sessions during the “Write Time! Write Place! Write Now!” Conference. In
addition, she will be conducting a breakout session titled, “How to Lose and
Editor in Ten Days” where she will share tips from her five-year
experience as the co-owner of a small publishing house. She
will also present a breakout titled “The Difference Between Women’s Fiction and
Romance” where she will explain what is a romance novel or what the difference is between women’s
fiction and romance.
Sarah: Rhonda, thank
you for taking the time to answer some questions about yourself and The Wild
Rose Press. We’re looking forward to hearing your take on the market and
especially what types of novels you’d like to see.
Rhonda: Thank you so much Sarah.
I am looking forward to joining you next Spring at your conference and I
appreciate the chance to answer your questions ahead of time.
Sarah: To get us started, could you explain what you do as
editor-in-chief of The Wild Rose Press?
Rhonda: My main role is to
oversee the editing department. In
particular to be there in the event that a situation arises that requires my
attention. For example if an editor has
an issue with an author or an author has an issue with an editor. I’m also
there to help in the acquisition process.
While our Senior Editors make the final decisions on what is acquired,
I’m brought in when something isn’t exactly clear cut.
In addition to my role as
Editor-in-Chief, I also work very closely with the Marketing Department and a
large chunk of my day is spent on helping with promotion and marketing plans.
Sarah: While visiting your web site, www.thewildrosepress.com, I noticed that separate genres have different names,
like contemporary romance is the Champange Rose line or romantic westerns is
the Cactus Rose Line. Could you explain how TWRP is organized? And how does an
author figure out who they should submit a query to?
Rhonda: TWRP is organized into several subgenres of romance. The Historical Department, for example is
broken into four main categories – Cactus Rose – (Western Historicals),
American Rose (historical romance that took place on American soil), English
Tea Rose (these include the Regencies, Highlanders, any historical romance
taking place overseas) and Vintage Rose is for romances that take place between
early 1900’s and 1980. Hard to believe
but 1980 is Vintage!
Our Contemporary Lines are split up
by level of heat – Scarlet is of course our erotic line, Champagne is the next
hottest, and then there is the Sweetheart which is our sweeter romances. Yellow
Rose is a line devoted strictly to modern day cowboys, cowgirls or
ranchers. These stories can be hot and
spicy or sweet but if the story is set on a ranch anywhere it’s a Yellow Rose. Crimson Rose is romantic suspense and the
Paranormal Department is made up of Faery Rose and Black Rose. Faery Rose is the lighter paranormal such as
good witches, sprites, faeries and Black Rose has to do with vampires,
shapeshifters and demons, etc.
As far as which line to submit an
author should review the website to see where the manuscript fits. For example if it’s a contemporary romance
and the hero and heroine have sex but its behind closed doors or not fully
described only implied than that would put it in the Sweetheart Rose line. If the romance is set on a ranch and the hero
is a cowboy then it’s a Yellow Rose submission.
Sarah: So, what kind of novels do you publish at The Wild Rose Press? Is
there anything that you haven’t seen, that you would absolutely love to receive
a pitch on?
Rhonda: We only publish adult romance, although in several different
subgenres. I can’t think of anything we
haven’t seen but I will say that right now short stories are all the rage. They are selling quite well and we can’t seem
to get enough of them – and that goes for all the lines not just one.
Sarah: I noticed that the Black Rose Line has an open submissions call for Pagan holiday stories between 20,000-40,000
words. Is this a submission call for a series? Could you explain what this is,
and if or how it’s different from a query for a full manuscript? Are there
other lines that have open submissions between now and April?
Rhonda: From time to time our editors will ask for something
specific such as the Pagan holiday
stories. They will be released under the
Black Rose line as part of the Pagan holiday series. We have a few series running right now such
as Cowboy Kink in the Scarlet Rose line and The Millionaire Club in
Champagne.
Sarah: It can be intimidating to participate in a pitch session even for
veterans. Could you give us some advice on what to expect, especially for any
first-timers, if we pitch you? Any words of advice on what to do or pitfalls to
avoid?
Rhonda: The first thing I
tell anyone who pitches to me is to relax.
I’m just an everyday girl who puts her jeans on one leg at a time just
like you. I’m a writer just like you and
there’s nothing to be nervous about.
Generally, once people meet me some of the fear eases when they see I’m
completely normal and easy going.
Sarah: TWRP also publishes e-books. What type of response, regarding
e-books, are you receiving from readers? Are they popular?
Rhonda: eBooks are extremely popular and the entire industry is
exploding in popularity. A few years
ago, readers couldn’t imagine not picking up a print book to read their
favorite romance now they are in love with their Kindles or iPhones or Nooks
and are constantly looking for more ebooks.
Print sales are diminishing more every year.
Sarah: In addition to your role at
TWRP, you’re also a romance author, publishing under the name Roni Adams. You
recently released a new book, ‘The Chauffeur Wears an Evening Gown.’ It sounds
like a lot of fun. Could you tell us about it? Where did you come up with the
idea?
Rhonda: Wow you do your
homework, Sarah. Lol. The Chauffeur Wore an Evening Gown is a short
story published in our Champagne Rose line.
It actually kicked off the Millionaire’s Club. In my story my heroine fills in for her
brother as a chauffeur to JR Stone. JR
Stone is on his way to the Governor’s Ball to accept the biggest award of his
night when his date calls to break up with him.
He convinces Erin to help him out and pretend to be his date but once
the night ends JR is determined to win Erin’s real love.
Sarah: Finally, I think it’s fair to say that TWRP is dedicated not only
to helping its authors but also ‘rose’budding authors succeed through its Rose Trellis program, which helps writers connect with other writers
through critique groups. In your experience, how valuable is it for writers to
connect with other writers, either through critique groups, conferences, and
organizations like the Missouri Writers Guild or Romance Writers of America?
Rhonda: I honestly don’t know
how authors, especially new authors, can make it without the support of other
writers. Our Rose Trellis was designed
to connect writers with other writers to form a critique partnership or
critique on-line group. It is extremely
beneficial for writers to be able to connect with each other and organizations
such as the Missouri Writers Guild, RWA and other writing groups whether in
person or online give writers a huge edge over a writer who doesn’t have that
type of connection.
Rhonda, thank you again for taking
the time to answer my questions and sharing your insights into TWRP. If readers
would like to learn more about Rhonda, they can visit her author website or www.wildrosepress.com.
You can schedule a pitch session with Rhonda today by
registering for this year’s conference over on the Missouri Writers’ Guild web
site. In addition, if you register before Dec. 31, you’ll lock in the early
bird registration rates and get even more savings!
Thank you for visiting, and let us know what you think. We
always love feedback, so if you have any additional questions for Rhonda or
conference questions for Tricia, feel free to ask them below in the comments.
One lucky commenter will win a Missouri Writers’ Guild Tote Bag with the 2012
conference logo.Comments must be posted by December 5th. As always, sharing this interview via Twitter, Blog posts and
Facebook will earn you extra chances to win! Just let us know how you spread
the word when you comment.
Happy Writing!